What Is Search Engine Optimization? Pt.1

Search Engine Optimization  or SEO is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.

It  involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, and Bing.

Search engines keep their methods and ranking algorithms secret, so as they get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine depending on how the web site is optimized.

7 Responses to “What Is Search Engine Optimization? Pt.1”

  • Thanks for Interesting post. SEO seems quite a deep subject. I have been trying to organically drive the sentence Long term rental Marbella. With not much success, really. Frontline as in frontline properties, seems a taboo word in Google. Anybody know why? Frontline must mean something else in the US.

  • Scotty

    Hey Charles,
    Yes SEO is like a never ending story 🙂 Is Marbella a location, or resort or a Greek Island? Is Frontline part of the name of your biz? Frontline is a Flea and Tick control that works very well but also the product has an affiliate programme and google hates affiliates (although its always a win-win for the the affiliate and the product producer). Let me know and I can dig deeper for you.
    Regards,
    Scott

  • […] Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard (or outsource) in order for you to attract targeted traffic into your website. You need an attractive website with good content that is related to the products or services that you are selling. You also need good SEO. (see “What Is Search Engin Optimization” in earlier posts) […]

  • Scotty,
    You started following me on Twitter so I came to your site to check it out! I’m glad I did. I quite enjoyed the experience. I noticed the thumbnail for this post doesn’t carry through to the front page for some reason. You’ve done a nice job with the Thesis theme!
    Regards,

  • Scotty

    Thanks Chief,
    I’m glad you got something from it 🙂 There are still a few touch ups to be done, but it is like a work in progress. Still learning to drive Thesis.Thanks for your kind compliments,
    Regards,
    Scotty Bee 🙂

  • […] related to the products or services that you are selling. You also need good SEO. <a href=”http://www.scottybee.com/what-is-search-engin-optimization/&#8221; target=”_blank”>(see “What Is Search Engin Optimization” in earlier […]

  • […] Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard (or outsource) in order for you to attract targeted traffic into your website. You need an attractive website with good content that is related to the products or services that you are selling. You also need good SEO. (see “What Is Search Engin Optimization” in earlier posts) […]

Leave a Reply

Your email address will not be published. Required fields are marked *